JMC 201
Spring 2009


Dr. Denny Wilkins
School of Journalism
& Mass Communication

St. Bonaventure University


201.01 MW 4 - 5:15 p.m.
Murphy 106

Office hours:
Monday through Thursday
12:30 - 2 p.m.
or by appointment


Murphy 210
375.2511
dwilkins@sbu.edu


J/MC program goals

FINAL EXAM

201.01:
Saturday, May 9
3:45 - 6:15 p.m.
M106

Catalog course
description:

The basic course in
the principles and
practices of news
writing and reporting.
Writing for newspapers
will be stressed, but
included will be a unit
devoted to the differences
in writing for non-print
media. Prerequisite:
Successful completion
of writing and language
skills tests or with
permission; 3 credits.



A journalist's job is to go
right to the heart of the
matter and say, 'This is what this story is about.' And be clear about it. And be direct about it. That's increasingly where I think the best jobs will be because the news
providers are going to say,
'I am different because
I have judgment, I have knowledge, I know how to
speak, I know how to write,
and I know how to convey
what is going on in the world.

Matthew Winkler,
editor-in-chief,
Bloomberg Business News


Tell the truth as you
understand it. ...
Truth is always subversive.


Anne Lamott, writer


Comfort the afflicted
and afflict the comfortable.


Finley Peter Dunne


It is a newspaper's duty
to print the news
and raise hell.

William Storey

Part of fighting censorship
is urging everyone to think
for themselves, even
before they're 18.


Bennett Haselton
First Amendment activist


The motto for many people
these days is 'Don't get
mad, get a Web page.'


Carey Heckma
legal scholar


Reality is being canceled
due to lack of interest.


Bill Schmitt
journalist


A good newspaper,
I suppose, is a nation
talking to itself.


Arthur Miller
playwright


A book is a version of
the world. If you do not
like it, ignore it; or offer
your own version in return.


Salman Rushdi
novelist


We accept the risk that
words and ideas have
wings we cannot clip
and which carry them
we know not where.


Joseph T. Sneed
federal judge


Academic freedom,
it turns out, is anything
but academic for
the student press.


Dale Harrison
journalism educator


Writing has laws of
perspective, of light
and shade, just as
painting does, or music.
If you are born knowing
them, fine. If not, learn
them. Then rearrange
the rules to suit yourself.


Truman Capote
novelist, 1958


Too often journalists
climb up on a stack
of facts and fall asleep.


Eric Newton
The Freedom Forum


Show it all.
Tell it all.
Put it out.


Sam Donaldson
ABC News


The nerds have taken
over the newsrooms.


Phillip Knightley
author


Consumers of news
are turned off by an
overdose of superficial
coverage of a world
increasingly hard to
comprehend.


Arnaud de Borchgrave
president and CEO
United Press International


... we do not develop
a mind by giving it more
facts but by helping it
to judge relevance.

I.A. Richards


All words are pegs
to hang ideas on.


Henry Ward Beecher
clergyman, 1887


Words form the thread
on which we string
our experiences.


Aldous Huxley, 1937
English novelist

Good reporting is about
nailing down facts,
not publishing
secondhand suspicions.


Howard Kurtz
media critic
The Washington Post


All journalists need basic
math skills. Government
budgets, crime reports
and research statistics
form the backbone of
daily journalism. Figuring
out percentage change, calculating basic
time/distance equations
and understanding real
estate tax assessments
are all part of a
journalist's daily job.

Kathleen Wickham, author
Math Tools for Journalists



The newsroom can no
longer function as a refuge
for the mathematically phobic. The reporter today
has to be both a
social scientist and a poet.

J.T. Johnson
Institute for Analytic Journalism



I hate this word 'spinning.'
It's a nice, uptown way
of saying 'lying.'


Benjamin C. Bradlee Jr.
former executive editor of
The Washington Post


In Market Land we talk
about products instead of newspapers, ... customers
instead of readers, price
instead of value,
shareholders instead of
owners. And sometimes
journalism is never mentioned.


Reese Cleghorn
journalism educator


Don't be the first paper
to write the story; be
the best paper to write
the story. And I, in turn,
will play better parts and
do less-stupid movies.


Sharon Stone, actor


He who speaks the
truth should have one
foot in the stirrup.


Hindu proverb


1. Good journalists check
and doublecheck information.
If a story appears too good
to be true, it usually is.

2. Good journalists attribute information to sources
or documents.

3. Good journalists learn to discriminate between reliable
and unreliable sources.

4. Good journalists separate
facts from opinions,
assumptions, wishes
and fantasies.

5. Good journalists publish corrections if they make errors.

Jim Detjen
professor,
environmental journalist


Journalism is not a science.
It is a craft ruled by
the iron law of 'It depends.'


Richard Cohen
syndicated columnist


That's what I find most encouraging about the
writing trades: They allow
mediocre people who are
patient and industrious
to revise their stupidity,
to edit themselves into
something like intelligence.


Kurt Vonnegut Jr., novelist


People are irritated by
journalists who put on
their frowny and concerned
faces while obviously
giddy with the heady
joy of running full gallop
with the pack.


Mike Hoyt
senior editor
Columbia Journalism Review


Journalist: a person
without any ideas but with
an ability to express them.


Karl Krauss
Austrian satirist, 1912


Our secret is to tell
people things they don't
know. It's so simple it
sounds stupid at first,
but when you think about
it, it is our fundamental advantage. We've got to tell people stuff they don't know.

Tim McGuire editor,
Minneapolis Star-Tribune



Nothing but a newspaper
can drop the same thought
into a thousand minds
at the same moment.


Alexis de Tocqueville
French historian, 1840


More crime, immorality
and rascality is prevented
by the fear of exposure
in the newspapers than
all the laws, moral
and statute, ever devised.

Joseph Pulitzer, 1878


Journalism is a vexing,
difficult, damned
inconvenient enterprise.

Neil L. Perry
editor, political journalist



To survive in the real
world, you have to learn something new every day.

Carol Schumacher
Kerr-McGee senior
vice president for
corporate affairs,
lecture at St. Bonaventure University, 9.26.03



This 'country [is]
threatened much more
by conformity than dissent.'

-- Bill Maher
Politically Incorrect


Want to know more
about Dr. Wilkins?

Clear writing the key to competent communication

Welcome to the course that can help you continue your journey toward acquiring the knowledge, skills, values and behaviors of those who precede you in the best preparation for living I know — working in journalism and mass communication.

This course will be useful for those who do not plan to become working journalists, because journalism teaches you how to observe, record, analyze, organize and present information — skills needed in any profession. Journalism training prepares you to lead useful, productive and satisfying lives.

Bring an open mind, a love of precise language use and an appreciation of the importance of reporting and writing in the act of communication. But be prepared to learn how to deal with the frustration that the demands of the profession bring to its practitioners.

The knowledge this course offers begins, most importantly, with learning how to learn. Professional communicators such as journalists must be Jacks and Jills of all trades: They know a little of this and a little of that. But each story reporters undertake represents new material, new knowledge ... all of which must be mastered by a deadline. Focus on how you learn. Knowing how you learn best is crucial to success as a communicator.

Master the skills of spelling, punctuation, grammar, Associated Press style, sentence and paragraph structure, racial and gender sensitivity and other basics of language use. That's Job No. 1: learning to write clearly, accurately and credibly.

Develop journalistic values, specificially the most useful attribute a journalist needs — good judgment. That underlies achievement in any career path. You'll be exposed to your instructor's values and attitudes about the need for ethical sensitivity in the practice of journalism and mass communication. You're encouraged to challenge and debate those values and attitudes. But you will be expected to adopt and exhibit ethical values appropriate for professional practice.

Certain behaviors are expected. These include attending class, being on time for class, meeting deadlines, showing respect for each other and your instructor and demonstrating a work ethic appropriate for the profession for which you're training. Such an ethic stresses attention to detail, common sense and disciplined effort. Master these and you will prosper. Not practicing these behaviors has consequences, as explained later in this syllabus.

You should expect appropriate behaviors from your instructor as well — a professional attitude toward the subject material, clarity in its presentation, fairness in grading and respect for you and your ideas.

Here are the learning objectives for JMC 201. (The numbers in parentheses refer to J/MC program goals.)

• to understand the importance of simple language — short words, short sentences and clear subject-verb-object sentence structure. (1, 4)

• to increase your understanding of the importance of the reporter’s fundamental questions — who, what, where, why, when, how and “why are you telling me this?” The latter question is one reporters should ask themselves while pretending to be the reader. (3, 4)

• to understand the concepts of accuracy, attribution, objectivity, neutrality and fairness. (4, 6)

• to achieve competency in grammar, punctuation, spelling and use of The Associated Press Stylebook. (1, 4)

• to write an effective summary lede. (1, 2, 4)

• to understand the journalist’s critical role in our society and the journalist’s relationship with readers, viewers and listeners. (2, 3, 4)

• to cultivate responsibility, accountability and appropriate and ethical professional behavior. (4, 6, 7, 8)

• to learn the importance of quickly acquiring basic, accurate information when reporting and writing about an unfamiliar subject. (3, 5)

• to understand the importance of numbers in story-telling. (2, 3, 4, 5)

• to understand the importance of deadlines. (4)

Don't be intimidated by that list. It's a big chunk of work, but we'll try to get through as much of it as we can.

Here's the course work on which you will be evaluated:

• at least eight quizzes primarily on grammar, spelling, punctuation and AP style. Each quiz will include percentage calculation questions and other problems relating to numbers. (20 points each).


• at least four or five out-of class news stories based primarily on mock press conference situations. (20 points each).

• one story covering a speech or public presentation — one draft only. (20 points)

• a final exam (10 points).

Consider this course as set in a working newsroom and expect the unusual occurrence. Be sure to bring your AP Stylebook and a calculator to each class. And, of course, be sure to bring easily carried and weather-resistant notetaking materials. You, too, should be weather-resistant: Always be prepared for out-of-class excursions.

A syllabus is a plan for a course. It cannot be considered as cast in stone. Circumstances may warrant change, and good journalists must always be prepared for change. However, any changes will not be intended to make the course harder: i.e., I won't decide to add a mid-term or double the number of quizzes, for example.

A word of encouragement: This course operates on the assumption that there's no such thing as a dumb question. If at any time you do not understand something, ASK.

Stuff you'll need

You'll need the following:

The Associated Press Stylebook and Briefing on Media Law 2007 or newer.

Recommended: Media Writer's Handbook, 4th ed., by George T. Arnold, McGraw-Hill, or a good language-use handbook of your choice.

maps of Olean and Allegany.

an inexpensive calculator with, at minimum, addition, multiplication, subtraction and division functions.

appropriate technological means for saving and archiving work produced in the lab.

Consider acquiring other books and materials that may offer help in this course and others to come. Get a good pocket dictionary and a thesaurus and bring them to each class. Carrying a flash drive with bookmarks of reference Web sites would be wise.

Understand the technology in your writing lab. Know how to use your lab's computers for word-processing, browsing the Web, printing stories and creating backup copies of your work in myriad ways. Being able to use the writing lab's computers is your responsibility. Be aware of the university's policy on printing in labs.

Don't depend on one method of backing up your work
. Use several. You are responsible for keeping back-up copies of your work.

I will create an e-mail distribution list using your university e-mail addresses for passing on information and notices pertinent to the course. Check your campus e-mail frequently, please.

RECOMMENDED: I'm an e-mail meanie [advice on e-mail etiquette from Joe Grimm of the Detroit Free Press]

RECOMMENDED: E-mail Interview Advice [the pros and cons from Jonathan Dube of MSNBC.com]

Review basic math. If you don't know how to calculate percentages or use a percentage to find an old or a new number, find out how. Without that knowledge, you'll be unable to report and write stories involving comparisons of numbers. We'll tackle stories based on numbers in the last third of the semester. Every quiz will have percentage-related questions.

It would be wise to derive three formulas — percentage, old number and new number — and write them on the flyleaf of your stylebook. This simple, 10-minute task — deriving and saving the formulas — will save you from endless grief on quizzes and stories involving numbers.

We will look into other areas in which journalists need to understand mathematical concepts — such as tax rates, municipal budgets, stocks and bonds and others.

RECOMMENDED: Statistics Every Writer Should Know

RECOMMENDED: Sporadic Exponent [from 'Innumeracy' author John Allen Paulos]
RECOMMENDED: The Quest for Accurate Numbers [from Malcolm Gibson of the University of Kansas]

BE PREPARED. Sound preparation begets good performance.

Again, be prepared for out-of-classroom excursions at any time in any weather.

Intelligent effort = good grades

This course follows a straightforward format: You write, I critique, you rewrite. The workload for this course is heavy, but most of that is in reporting and writing, actually doing journalism.

I'll calculate your final grade this way: If you earn 90 percent of all possible points, you'll receive at minimum an A-; 80 percent of all possible points, B-, etc. (assuming no unexcused absences).

Here's how I will evaluate and grade your written work (in the interest of attribution, I appropriated this from Prof. Ray Chavez of the University of Colorado at Boulder).

A (20 points) — Story is publishable as is; needs only very light editing, if any. Story shows mastery and completeness of facts, news judgment, language use, narrative flow, proper style, writing, fairness and balance. Only one or two grammar, punctuation, spelling and AP style errors. Has the news in the lede.
A-/B+ (19, 18) — Well-written, accurate copy. Contains relevant material but may lack completeness. Needs light editing. Has a few Associated Press style, grammar, punctuation and spelling errors. Has the news in the lede.
B (17) — Handled assignment fairly well although left out some essential facts. Lede needs strengthening. A few errors in style, spelling, grammar and punctuation. Copy needs some rewrite and polishing before publication.
B-/C+ (16, 15) — Significant problems in writing, structure, syntax, completeness and accuracy. Contains several grammar, punctuation, spelling and style errors. Weak lede.
C (14) — Several organizational and writing problems. Contains inaccuracies or lacks many essential facts. Many style, spelling, grammar and punctuation errors. A half-hearted effort that produces a cursory story. Needs considerable editing.
C-/D+ (13, 12) — A weak story marked by carelessness. Cannot be published without major editing. Needs extensive rewrite and additional reporting. Poorly proofread; many spelling, grammar, punctuation and style errors.
D/D- (11, 10) — A poor story that demonstrates only minimal ability to acquire, organize and present facts. Needs complete rewrite and shows carelessness in editing and proofreading due to numerous repeated grammar, punctuation, style and spelling errors.
F (9 and below) — An unacceptable story due to the total number of errors and inaccuracies. OR failure to complete assignment. OR contains errors with proper names, including misspellings and mistakes with capitalization. OR contains libel. OR missed deadline.

Journalism requires accuracy. Each error in fact will result in, at minimum, a full letter-grade deduction from your grade on any assignment.

Failure to satisfactorily complete any two out-of-class writing assignments by assigned deadlines may result in a failing grade for the course.

Rewrites are required on all out-of-class stories save for the speech assignment. They are due at the beginning of the next class following the class in which first drafts are returned unless otherwise specified. Your grade will be the average of the first draft and the rewrite. Each rewrite must be accompanied by a "lessons learned" memo.

READ THIS: Follow this format to submit stories, rewrites

READ THIS: the intolerable "no-no's."

RECOMMENDED: The Elements of Journalism [from Journalism.org, a Pew Center site]

READ THIS: The 'rules': Attend class; meet deadlines; don't cheat

READ THIS: 'Everything I know I plagiarized in high school'

Know Associated Press style

If you intend to work in the mass media industry, accept the following as a fact of professional life: You must know the AP Stylebook.

Journalism requires uniformity in matters of style. Some stylistic differences exist among different news outlets, but in general, the industry conforms to AP style.

We'll talk in class about reasons for consistency and uniformity in style, but for now, understand that inconsistencies in style within a newspaper, web site or broadcast report serve to hinder the reader or viewer and erode the credibility of the news organization's presentation of news.

You will need to know AP style in subsequent journalism courses you take. Potential employers will expect you to demonstrate knowledge of AP style.

You are responsible for following AP style in your copy.

READ THIS: the list of AP Stylebook entries journalists and mass communicators ought to know cold. Quizzes will cover entries from this list.

Where's the rest of the syllabus?

A syllabus usually contains a class-by-class outline to let you know what you'll be doing and when. This one doesn't, and you're entitled to an explanation.

As pointed out earlier, we'll try to create a class atmosphere that resembles a working newsroom in which you play the role of a general-assignment reporter. Such reporters do not know from day to day what stories, issue or events they will cover.

When general-assignment reporters arrive at work, they get a handful of assignment slips and may be expected to write five or six unrelated stories in their eight-, nine- or 10-hour shifts. That's what your life may be like in this class — not knowing exactly what comes next.

Be prepared. Be flexible. Expect the unexpected.

Here's what we'll cover and when we'll try to cover it:

Topics: Week 1

• introduction to basic journalistic notetaking, interviewing skills
• the importance of correct use of grammar and punctuation. Quizzes will begin in Week 2, so consult the first-day handout regarding the content of quizzes. This is a journalism course, not a remedial language-use course. If you have problems with grammar, punctuation, spelling and syntax, address them immediately.

Note: Try the interactive student quizzes based on Media Writer's Handbook. For additional grammar and punctuation practice, see Ron Hartung's interactive Newsroom 101.

RECOMMENDED: The Tongue Untied: A guide to grammar, punctuation and style
[by Kellee Weinhold of the University of Oregon. Used with permission.]

About.com also has excellent grammar and punctuation explanations. And, of course, there's the "Guide to Punctuation" in the back of the AP Stylebook.


Topics: Weeks 2-3

• acquiring AP style.
• defining "news."
• the importance of verbs as building blocks in stories.
• understanding summary news leads.
• understanding chronological organization through "mapping"
• more focus on the importance of grammar, punctuation, syntax and AP style.
• attacking wordiness and redundancies.


Topics: Weeks 4-9

• increased focus on reporting skills via mock press conferences.
• discussion of public affairs reporting.
• discussion of stories that rely on numbers.

This will take us past mid-semester. The rest of the course is principally the application of the skills introduced in the first half. Far more writing will be done in the second half of the semester.

RECOMMENDED: Guide to the hard-core basics
[From Bob Baker's Newsthinking web site.]

RECOMMENDED: The XII Commandments of newswriting
[From Pat Vecchio]

RECOMMENDED: Reporter's Desktop [Duff Wilson's coordinated search page]

RECOMMENDED: Making Friends With A Clock: Time Management for Writers [one of several discussions from Poynter; see also a trio of tips and the Orlando Sentinel's top 20 time management tips]

Bibliography: The bulk of what you will learn will be based on the 20 years of professional experience of your professor in writing more than 2,000 editorials and commentaries and 10,000 news stories and editing nearly 50,000 news stories. Nevertheless, the university requires a bibliography for this course. These readings are appropriate for students in a beginning newswriting course:

• Baker, Bob. Newsthinking: The Secret of Making Your Facts Fall into Place. New York: Allyn & Bacon, 2001.

• Cappon, Rene J. The Associated Press Guide to News Writing, 3rd edition. Lawrenceville, N.J.: Arco, 2000.

• Scanlan, Christopher. Reporting and Writing: Basics for the 21st Century. Fort Worth, Texas: Harcourt College Publishers, 2000.

• Wicker, Tom. On The Record: An Insider’s Guide to Journalism. Boston: Bedford/St. Martin’s, 2002.

• Zinsser, William. On Writing Well, 6th edition. New York: Harper, 1998.

posted 1.10.09

 
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